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The (not so) Passive Income Experiment – Day 16

Woman with Laptop Computer in Bora Bora

It’s day 16 of my passive income experiment. I can’t help but smile at the word “passive”. It’s been anything BUT passive. Perhaps I should re-name it, the “work-my-ass-off-until-I-get-a-sore-throat” income experiment. That sounds more like it.

But I’m not complaining. In fact I’m super-duper excited about it. It’s reminiscent of the days when I was first starting Dogma London (now sold)… learning new skills and growing at lightning speed. I’m excited to share what I’ve created thus far.

Tuning In to an Idea

When I wrote the first post about this experiment 2 weeks ago, I honestly had no idea what my new site would be about. So I did what I always do – I tuned into my intuition.

Almost immediately I received a crystal clear vision of a purple website with an angel on the left hand side. This saved me a ton of time, as I knew immediately that it was in my best interest to create a niche site about angels.

My initial idea was to create a database of angels, their descriptions and how to pray to them. I even did the keyword research, bought a domain name and started executing the idea… but something didn’t feel quite right.


By this time, I had been working on the site for over a week, had completed a large amount of work and even watched the site jump from a rating of 13 million to 6 million on Alexa. But upon noticing my not-so-great feelings, I went back to the drawing board to do a little more keyword research.

When I looked over my keywords I realized I had somehow overlooked the CPC (cost per click) estimates on Google. Which means that even though I would’ve received a lot of traffic, the advertisers wouldn’t have paid me much moo-lah for their clicks.

Luckily I found another keyword phrase that I felt much better about. I then purchased a new domain name and started all over again.

Angels All Around Me

This is a little off-topic, but I feel like mentioning that as soon as I started working on this project I began to notice an extremely large gathering of spiritual beings around me. It felt like I was in a crowded etheric elevator, standing shoulder-to-shoulder with the CEO’s of heaven. On certain days, the sensation of being watched was so strong that I would actually turn around to see if there was anyone standing in my doorway.

The weirdness did not stop there. During the first week of this project, my cousin posted a video interview of my grandma from 1996 (who passed away in 2001). I almost jumped out of my seat when she started talking about angels and how much Karen loves them!

It was a phase of my life that I had forgotten – my “angel phase”.  I was angel-obsessed. I had angel figurines, angel cards, angel books, and angel posters. One summer when I went away to summer camp, my mom re-decorated my room with an angel theme. I really had a “thing” for angels.

And I now have a “thing” for angels all over again, thanks to my not-so-passive-income angel website.

3 Magic Questions (Niche Website Pre-Requisites)

Moving along.  As I began to work on the site, I came up with three important questions that everyone should ponder when creating a niche website:

A) Do I LOVE the subject matter??
B) Does it provide value and service to others?
C) Do I think I can create a site that is just as good if not better than my competitors?

If you haven’t noticed, there’s a lot of crap on the internet. I think it’s about time we quit adding crap and start adding value. If everyone who thought about building a website answered “YES” to these three questions, the internet would look more like a glittery sunflower field and less like an episode of Hoarders.

Also, building a niche site is A LOT of work in the beginning, especially if it’s your first attempt. There’s a lot to learn. If you’re not passionate and service-oriented, there’s a good chance you will quit before you witness any kind of monetary reward.

My Niche Site: The Reveal…

By now you’re probably wondering what the heck this angel site is all about. Or not. It depends if you have a “thing” for angels.

Basically I built a site that offers free angel card readings any time of the night or day. It’s also useful for people who are shopping for angel cards, as the “free angel card readings” show sample cards from each deck.

I debated whether or not to include my services as an angel card reader on the site, since intuitive readings are not really passive income. In the end I decided to include it as a service for now, knowing that I can always remove it or hide the page if need be.

I also started a new twitter account which will enable me to offer free angel card readings via twitter (which I’m sure the #askKB fans will be happy about). I’ll probably offer them Tuesdays from 3 – 4, but keep an eye on the @angelmsnger account for details.

Next Steps…

Now that the site is (almost) finished, I’ll be shifting my focus to blogging, social media marketing and off-site search engine optimization. Stay tuned for the next chapter of the passive income experiment, and don’t forget to visit my new site daily for your free angel card reading!!

with angelic Love & appreciation,

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{ 12 comments… add one }

  • Sasa Vignjevic February 13, 2012, 4:41 am

    Tell me about it… I almost dropped my laptop into the pool – twice. This place is work hostile :-)

  • Darlene February 13, 2012, 11:57 pm

    I love this site more and more KB! When I was looking around at my free angel card reading I could feel myself getting all happy and tingle from my guidance! Lots of angels surrounding me now! Thanks Darlene

  • KB February 22, 2012, 12:49 pm

    Thanks Darlene… you’re so wonderful.

  • Long-Time Lurker February 19, 2012, 11:43 pm

    Hi Karen!

    I came across your Twitter feed a couple of years ago and have been reading your blog ever since. I’ve never left a comment before.

    I’ve observed you go from business to business (dog collars, yoga straps, jewelry, psychic readings, now Internet marketing). I felt as though it was time to share my thoughts on your endeavors.

    I was also inspired to leave this comment as I am listening to the live stream of the “Best of Raw” awards.

    Solely judging from what you have shared on the blog, I would highly suggest you create your own line of raw food desserts and create a business selling them. You seemed to be at your most creative when you were eating raw and experimenting with different recipes. That says something. Also, your food photography is exceptional. I think you have a great look and a great vibe that would be easily utilized when it comes to marketing your products (being the “face” of your brand). Do a bit of research. The raw food pre-packaged industry has become a billion-dollar one. There is room there for you.

    Yes, you might need some money to start making product. Yes, it would mean you would have to be out in the public and be hustling your product. Maybe those two things are what deter you from creating a serious business. However, I think there a lot of people wanting to transition to eating more raw foods and need the foods you could create.

    Honestly, Karen, creating a “passive income” niche site can be a great learning experience, but I just don’t think you were meant to spend your life at your computer building one site after another, doing SEO, getting backlinks, trying to figure out how to get trafic from the latest trendy social media site, etc. I know it’s a irresistible dream to have, but it’s not a sustainable one especially when it really isn’t what you were meant to be doing. (Not to say that selling raw food products is, but I don’t think being an IMer is either.)

    I can also understand how alluring it is when you think about the success your friend/guru Steve Pavlina has had in years past. The thing is, you have so much more to offer than he does and, I believe, have the ability to truly make an impact in people’s lives in ways that transcend a computer screen.

    I wish you all the best.

  • KB February 22, 2012, 12:48 pm

    “I would highly suggest you create your own line of raw food desserts”

    Thanks for your idea but the whole reason I sold my dog collar business was that I no longer wanted to be in the business of selling physical products. Also I would never get involved in the food industry b/c there are too many regulations. I’m into selling digital products and creating websites that offer me freedom.

    “you’re not meant to be an IMer”

    I’ve been an IMer for 8 years.

    “your friend/guru Steve Pavlina”

    LOL!!! Rolling on the floor at that one! Steve is not my guru. He IS a good friend though.

  • Paul February 20, 2012, 2:21 am

    Great post! I noticed that you’re getting active on the warriorforum which is good! You will learn a lot! You will probably see me on the forums too as ggpaul!

  • KB February 22, 2012, 12:42 pm

    Awesome Paul! I love Warrior but I’m afraid of looking like an idiot. I’m a noob. :P

  • Long-Time Lurker February 23, 2012, 8:28 am

    “I’ve been an IMer for 8 years. ”

    “…but I’m afraid of looking like an idiot. I’m a noob.”

    LOL! If anything, Karen, you continue to be a source of amusement.

    Good luck!

  • KB February 23, 2012, 9:36 am

    I’ve been making money online since 2004; full time since 2006. I’m not a millionaire, but I’m not in debt either.

    I’m not a newbie to internet marketing. I’m a newbie to the Warrior forum though, and there is a lot of info in that forum that is brand new to me. I’m constantly learning.

    What amuses me is your lack of courage to leave your real name. It’s clear you get off on putting other people down to try and boost yourself up. Good luck with that.

  • Darlene February 23, 2012, 11:36 am

    Dear Mr. or Ms. Lurker,

    KB is an amazing woman who follows her passion! Everything she acts on is led from HER intuition not from me, another or anyone else. The words she writes come from that space and allow her to be honest and authentic from her prospective. Those who read her inspirations are coming because they are asking for her point of view because of her unique voice.

    I appreciate that you want to offer KB your advice and opinion however, perhaps it may be more appreciated if you asked her first if she wanted your opinion. I have found that unless someone is “asking” our advice, what we think they want or need is irrelevant to their desires.

    I find that honesty is also very much appreciated and that if you want to share your unasked for opinion it may perhaps be of more service coming from a friend and not a “Long Time Lurker”.

    Perhaps you did not “ask” for my advice, Long Time Lurker, but I am offering it as a friend, a real me. I hope in the future you will be you too.

    Darlene :)

  • Darlene February 23, 2012, 11:45 am


    You are not a millionaire YET :)

    oxox Darlene

  • Long-Time Lurker February 23, 2012, 11:48 am

    Oh, Darlene. You almost had me rethinking my comments to Karen until I recalled seeing your name. Ah yes! You, too, like Karen, are a Steve Pavlina disciple. Sorry, Darlene. Your association with that sociopath negates anything you have to express.

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